Citysearch Announces Strategic Partnership With MerchantCircle, Web's Fastest Growing Local Business Network

Citysearch Announces Strategic Partnership With MerchantCircle, Web's Fastest Growing Local Business Network: "Citysearch Announces Strategic Partnership With MerchantCircle, Web's Fastest Growing Local Business Network PR Newswire - Deal Gives Citysearch Access to Web's Largest Social Network of Local Merchants- MerchantCircle to leverage Citysearch Content and Pay-for-Performance Business Model November 28, 2007: 11:03 AM EST WEST HOLLYWOOD, Calif., Nov. 28 /PRNewswire/ -- Citysearch, a leading online local guide and operating business of IAC , today announced a strategic partnership with MerchantCircle, an online network and marketing company for local businesses. The deal represents Citysearch's continued strategy to expand its footprint in local search and allows MerchantCircle to dramatically further its mission of bringing local business owners closer to customers. Terms of the transaction were not disclosed. Through the deal, Citysearch will accelerate its growth by leveraging MerchantCircle's scalable and fully automated platform for acquiring and engaging local merchants and distributing local content. MerchantCircle has successfully engaged over 300,000 proactive merchants to build out their profile page, upload photos, create coupons, and interact with millions of local customers online. Citysearch has the opportunity to tap into this large community of registered local merchants and paying customers. "