Online advertisers estimated to have spent over Rs 600 crore in 2007 : Alootechie: "Online advertisers estimated to have spent over Rs 600 crore in 2007
December 31, 2007 | News | Share This
Mahesh Murthy, founder and CEO of search engine marketing firm Pinstorm, estimates that Google’s revenues in India have likely tripled in the last year to more than Rs 200 crore. “At Pinstorm, we think the total amount spent online by advertisers is well over Rs 600 crore this year—which is about twice of what it was last year, and about half as much again as what we think it’ll be next year.”
According to Mahesh Murthy, the mainstream agency network has missed most of the online advertising boom in India “with very little of this money going through their air-conditioned offices in Lower Parel, Mumbai. But they’re now trying to buy the digital independents that are getting away with it.” (Source: LiveMint)"
Monday, December 31, 2007
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